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CCreative Enthusiast
Strategy & Creative
Hello, I’m
Michaela Chanmugam
I am a senior marketing professional with over 20 years experience across the cosmetics & personal care, construction & architecture, food & beverage, and SME industries.
Expertise in brand & product strategy, website & app development, graphic design, advertising and public relations.
Strategy
The key to long-term success is building a strong brand, not just a business. This involves understanding current market trends, aligning with your brand's goals, values, and aesthetics, and developing strategies that ensure sustainable relevance. The process includes creating customer value, differentiating your offering, and establishing a brand architecture that supports a profitable business model.
Branding
Successful awareness, attraction, and acquisition rely on integrating all aspects of your marketing strategy—product, price, purchase points, and promotion—while focusing on your target audience. By being brand-centric and customer-led, and adapting to the evolving digital landscape, this approach helps achieve business goals, deliver exceptional results, and drive commercial success.
Creative
We manage your brand’s design with creativity, powerful ideas, and action. By unifying all visual elements into a cohesive story, we ensure consistency across various platforms. Our timeless approach aligns creative choices with your brand strategy and business goals.